3 Black-Owned Supplement Brands You Need to Know

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by Aisha Beau Johnson

Over the years there have been numerous debates regarding the importance of dietary supplements. Given that the source for a majority of the nutrients we need are found in fruits, veggies, fish, and other healthy foods, it’s a question of whether or not they’re even necessary. However, we all know that the likelihood of the average person regularly consuming the required amount of nutrients from a balanced meal is quite slim, which is why supplements exist in the first place!

Where the fault lies is with mainstream supplement brands that use manufactured nutrients. This can actually do more harm than good. Fortunately, a handful of companies do utilize natural ingredients and whole foods to comprise their supplements, which in turn leads to even greater benefit.

Of those, here are some black-owned brands who’ve got you covered: 


With a brand mission to promote healthy living amongst the African American community, Naturade is a pioneer in the black-owned supplement space. After having been acquired in 2012 by Claude Tellis and Kareem Cooke, the brand has been working to help underserved communities eat better. Naturade offers a variety of products such as vitamins and nutritional shakes, for men, women, and children. 

Their supplements cater to those seeking weight loss alternatives, increasing energy and vitality or their protein intake. Naturade also specializes in condition-specific supplements that help with joint, immune system and digestive health. Each of Naturade’s formulas promote high-quality natural ingredients and provide a balanced supply of amino acids. They even offer a Vegan-friendly line! 

Shop Naturade




Created by Tonya Lewis Lee, health and wellness advocate, filmmaker and wife of Director Spike Lee, Movita Organics is a multivitamin brand ideal for women on the go. Utilizing pure and organic whole foods, Movita has developed a brand of vitamins that provide up to 60 times more nutrient bioavailability than an average vitamin. This is unlike most other vitamin brands that create a refined and synthetic version of particular nutrients, which depletes the full nutritional value. 

Movita individually cultures its ingredients in a unique fermentation process called Glyco Protein Matrix-bound (GPM), that enhances its antioxidant properties. This process also makes the vitamins easier to digest, so the body can absorb them more rapidly.

In the future, Movita plans to launch prenatal and postnatal vitamins, a beauty specific vitamin to support healthy hair, skin, and nails, as well as one for Vitamin D. 

Shop Movita One a Day Multivitamin ($26)




There’s no denying that the beauty industry is absolutely booming right now and finally black women are getting the clout they deserve from it. Along with an influx of cosmetics brands, there has been an uptick in the amount of beauty supplements available. A leader in the pack is SHEDAVI, which takes an all-natural, holistic approach to the realm of beauty supplements unlike a number of its competitors. 

Similar to Movita, SHEDAVI is made entirely using whole foods. The all natural herbal supplement houses vitamins, minerals, fatty acids and protein building nutrients to give your hair, skin, and nails the TLC they need. Some ingredients include Bamboo Extract to boost collagen formation on the skin, Amla to reverse greying and slow hair loss, Schisandra herb to help retain the skin's moisture. 

Shop SHEDAVI Hair Growth Vitamin ($25)




Aisha Beau Johnson

Aisha Beau Johnson is a blogger and founder of AishaBeau.com, a digital destination highlighting all things self-care for women of color. She specializes in writing about beauty, mental health, and wellness topics, emphasizing the importance of internal and external well being. You can contact her at aisha@aishabeau.com or follow her on social media @aishabeau.